Insight

Roasted snacks generate less inner body heat compared to their fried counterparts.

Idea

Presenting the calmest man in the world. He is always snacking on Spicy Oishi Prawn Crackers and is never bothered by anything that happens around him. Put him in the most unnerving situations and you’ll see him coolly munching on his beloved snack. But take it away and uh-oh!